Jack Black, viral mobs, and a lesson in casting mastery—A Minecraft Movie is a crash course in why strong casting and smart strategy (like MXM’s One Strategy) are the real stars of the show.

User-generated content (UGC) is no longer just an add-on—it’s leading campaigns and launching new stars. From a casting director’s seat, the revolution is real. Here’s why UGC is rewriting the rules of who gets cast and how.

The dark teen drama Adolescence might have gripped the nation with its raw storytelling, but the real masterstroke? Casting a complete unknown as the lead. From a casting director’s POV, it’s the boldest move TV’s made in years – and here’s why it paid off.

From fintech ads to SaaS explainers, tech companies need top-tier talent for their video content. MXM Casting finds the perfect actors and voice-over artists to humanise innovation.

Get your Easter adverts sorted with the perfect cast! From nostalgic family scenes to hilarious TikTok trends, MXM Casting helps you find talented actors and real people to bring your Easter vision to life. 🐰✨

From the latest viral trends to casting gold, this blog spills the tea on how to nail that commercial role. Plus, find out how MXM Casting is shaking up the game!

London Casting Director Andy Betts of MXM Casting shares expert advice on background casting, using the Wicked movie as a relevant example. Learn how to become a background extra and what casting directors look for.

Casting for commercials can be a balancing act – do you go for celebrity recognition or the charm of an unknown? Explore the strategies behind selecting high-end talent versus everyday actors to help brands resonate with audiences.

Social media influencers are changing the advertising game, bringing authenticity and reach to brand campaigns. Learn how casting social talent can make your adverts go viral and how MXM Casting can connect you with the right influencers for your next project.

With ad-blocker use on the rise, traditional ads are being sidelined. But by creating relatable, authentic content, you can break through the noise and connect with your audience. Find out how to craft ads people want to watch, and learn how MXM Casting can help you find the right talent for your campaign.

From Nike’s bold “Dream Crazy” to Old Spice’s charming humour, perfect casting is the secret behind impactful advertising campaigns. Discover the magic behind these success stories and how MXM Casting can help you create your own. #CastingSuccess #AdCampaigns #MXMCasting

Discover how our expert casting brought Monzo's latest ad to life with perfectly timed comedic performances. Learn how we matched the right talent to create a memorable, engaging campaign that stands out in the crowded world of advertising.

Take an inside look at the emotional journey of casting Shell’s FuelService app ad campaign with MXM Casting. Discover the challenges and triumphs of finding a real-life hero to bring this powerful story to life.

Discover the role of diversity in casting for the JD Sports x Nike campaign. MXM Casting shares the behind-the-scenes process of finding striking models who embody the bold and inclusive spirit of both brands.

Casting the right talent for Christmas adverts is crucial in creating a memorable and impactful campaign. Dive into the magic behind some of the UK’s most iconic festive ads and learn how MXM Casting can help bring your holiday vision to life.

Casting for Halloween adverts in the is all about balancing fright and fun. Dive into the latest trends, iconic campaigns, and learn how MXM Casting can help you conjure up the perfect cast for a spellbinding advertisement this spooky season.

Dive into the world of casting as MXM Casting shares insights on bringing Cadbury’s 4D Adventure Cinema commercial to life. Explore the meticulous casting process, collaboration with top industry professionals, and the power of storytelling through the right cast.

Discover the art of casting the perfect models for commercials, branded content, online, and corporate projects. Learn how MXM Casting and Road Casting in London excel in delivering diverse, authentic talent that brings your brand's story to life.

Discover the art of casting big brand commercials in London, exploring the latest trends and the casting companies behind iconic campaigns for brands like Nike, John Lewis, and HSBC.

Discover the art of comedy casting with MXM Casting. Learn about the importance of expressive faces, comedic timing, and notable casting directors who have shaped the industry. Find out how MXM Casting can bring your comedy project to life with the perfect talent.