MXM CONTENT - Stay up to date with the latest casting insights, industry news, and trends in film, TV, and advertising and learn more about casting.
MXM HUB
Casting for Tech: Finding the Right Faces and Voices for Innovation
From fintech ads to SaaS explainers, tech companies need top-tier talent for their video content. MXM Casting finds the perfect actors and voice-over artists to humanise innovation.
Egg-cellent Casting Choices for Your Easter Adverts!
Get your Easter adverts sorted with the perfect cast! From nostalgic family scenes to hilarious TikTok trends, MXM Casting helps you find talented actors and real people to bring your Easter vision to life. 🐰✨
How to Get Cast in a Commercial in 2025
From the latest viral trends to casting gold, this blog spills the tea on how to nail that commercial role. Plus, find out how MXM Casting is shaking up the game!
LIGHTS, CAMERA, OZ!
London Casting Director Andy Betts of MXM Casting shares expert advice on background casting, using the Wicked movie as a relevant example. Learn how to become a background extra and what casting directors look for.
Finding the Right Face: Casting High-End Talent vs. Everyday Actors in film
Casting for commercials can be a balancing act – do you go for celebrity recognition or the charm of an unknown? Explore the strategies behind selecting high-end talent versus everyday actors to help brands resonate with audiences.
How Social Talent is Taking Adverts Viral: The Power of Casting Influencers
Social media influencers are changing the advertising game, bringing authenticity and reach to brand campaigns. Learn how casting social talent can make your adverts go viral and how MXM Casting can connect you with the right influencers for your next project.
Why Ads Are Hated: And How Relatable Content is the Best Way Forward
With ad-blocker use on the rise, traditional ads are being sidelined. But by creating relatable, authentic content, you can break through the noise and connect with your audience. Find out how to craft ads people want to watch, and learn how MXM Casting can help you find the right talent for your campaign.
The Power of Perfect Casting: Unpacking the Impact of Advertising Campaigns
From Nike’s bold “Dream Crazy” to Old Spice’s charming humour, perfect casting is the secret behind impactful advertising campaigns. Discover the magic behind these success stories and how MXM Casting can help you create your own. #CastingSuccess #AdCampaigns #MXMCasting
Casting the Perfect Characters for Monzo's Latest Ad
Discover how our expert casting brought Monzo's latest ad to life with perfectly timed comedic performances. Learn how we matched the right talent to create a memorable, engaging campaign that stands out in the crowded world of advertising.
The Art of Storytelling: Casting Shell’s FuelService App Ad Campaign
Take an inside look at the emotional journey of casting Shell’s FuelService app ad campaign with MXM Casting. Discover the challenges and triumphs of finding a real-life hero to bring this powerful story to life.
Casting for JD Sports x Nike: Embracing Diversity and Style in Modern Advertising
Discover the role of diversity in casting for the JD Sports x Nike campaign. MXM Casting shares the behind-the-scenes process of finding striking models who embody the bold and inclusive spirit of both brands.
The Magic of Christmas Adverts: It's All About the Talent
Casting the right talent for Christmas adverts is crucial in creating a memorable and impactful campaign. Dive into the magic behind some of the UK’s most iconic festive ads and learn how MXM Casting can help bring your holiday vision to life.
Embracing the Halloween Spirit: The Art of Casting Spellbinding Adverts
Casting for Halloween adverts in the is all about balancing fright and fun. Dive into the latest trends, iconic campaigns, and learn how MXM Casting can help you conjure up the perfect cast for a spellbinding advertisement this spooky season.
Bringing the Magic to Life: The Art of Casting for Cadbury
Dive into the world of casting as MXM Casting shares insights on bringing Cadbury’s 4D Adventure Cinema commercial to life. Explore the meticulous casting process, collaboration with top industry professionals, and the power of storytelling through the right cast.
Casting Models for Commercials, Branded Content, Online, and Corporate Projects
Discover the art of casting the perfect models for commercials, branded content, online, and corporate projects. Learn how MXM Casting and Road Casting in London excel in delivering diverse, authentic talent that brings your brand's story to life.
Casting Big Brand Commercials in London: A Spotlight on Trends and Top Casting Companies
Discover the art of casting big brand commercials in London, exploring the latest trends and the casting companies behind iconic campaigns for brands like Nike, John Lewis, and HSBC.
The Art of Comedy Casting: Expressions, Timing, and Expertise
Discover the art of comedy casting with MXM Casting. Learn about the importance of expressive faces, comedic timing, and notable casting directors who have shaped the industry. Find out how MXM Casting can bring your comedy project to life with the perfect talent.
Revolution or Downfall? AI's Impact on the Creative Industry
AI is transforming video production with lifelike digital actors and automated editing, raising questions about the future of human talent. Learn how to navigate the challenges and opportunities of AI in the creative industry and the importance of unions in safeguarding jobs and creativity
The Art of Casting for Sportswear and Fashion: Elevating Brands Like JD Sports, ASOS, Nike, and Adidas
In the competitive world of fashion and sportswear, the right casting can make all the difference. At MXM Casting, we specialise in aligning talent with brand ethos for leading names like JD Sports, ASOS, Nike, and Adidas. Discover how our expert casting services bring campaigns to life through diversity, authenticity, and dynamic representation.
Casting Actors and Real People for Fintech Brands
Discover the latest trends in casting for fintech brands. From leveraging real stories to emphasising diversity and authenticity, learn how MXM Casting connects fintech companies like Revolut, Monzo, and Klarna with the perfect talent to elevate their campaigns.