Casting for commercials can be a balancing act – do you go for celebrity recognition or the charm of an unknown? Explore the strategies behind selecting high-end talent versus everyday actors to help brands resonate with audiences.

Social media influencers are changing the advertising game, bringing authenticity and reach to brand campaigns. Learn how casting social talent can make your adverts go viral and how MXM Casting can connect you with the right influencers for your next project.

With ad-blocker use on the rise, traditional ads are being sidelined. But by creating relatable, authentic content, you can break through the noise and connect with your audience. Find out how to craft ads people want to watch, and learn how MXM Casting can help you find the right talent for your campaign.

From Nike’s bold “Dream Crazy” to Old Spice’s charming humour, perfect casting is the secret behind impactful advertising campaigns. Discover the magic behind these success stories and how MXM Casting can help you create your own. #CastingSuccess #AdCampaigns #MXMCasting

Discover how our expert casting brought Monzo's latest ad to life with perfectly timed comedic performances. Learn how we matched the right talent to create a memorable, engaging campaign that stands out in the crowded world of advertising.

Take an inside look at the emotional journey of casting Shell’s FuelService app ad campaign with MXM Casting. Discover the challenges and triumphs of finding a real-life hero to bring this powerful story to life.

Discover the role of diversity in casting for the JD Sports x Nike campaign. MXM Casting shares the behind-the-scenes process of finding striking models who embody the bold and inclusive spirit of both brands.

Casting the right talent for Christmas adverts is crucial in creating a memorable and impactful campaign. Dive into the magic behind some of the UK’s most iconic festive ads and learn how MXM Casting can help bring your holiday vision to life.

Casting for Halloween adverts in the is all about balancing fright and fun. Dive into the latest trends, iconic campaigns, and learn how MXM Casting can help you conjure up the perfect cast for a spellbinding advertisement this spooky season.

Dive into the world of casting as MXM Casting shares insights on bringing Cadbury’s 4D Adventure Cinema commercial to life. Explore the meticulous casting process, collaboration with top industry professionals, and the power of storytelling through the right cast.

Discover the art of casting the perfect models for commercials, branded content, online, and corporate projects. Learn how MXM Casting and Road Casting in London excel in delivering diverse, authentic talent that brings your brand's story to life.

Discover the art of casting big brand commercials in London, exploring the latest trends and the casting companies behind iconic campaigns for brands like Nike, John Lewis, and HSBC.

Discover the art of comedy casting with MXM Casting. Learn about the importance of expressive faces, comedic timing, and notable casting directors who have shaped the industry. Find out how MXM Casting can bring your comedy project to life with the perfect talent.

AI is transforming video production with lifelike digital actors and automated editing, raising questions about the future of human talent. Learn how to navigate the challenges and opportunities of AI in the creative industry and the importance of unions in safeguarding jobs and creativity

In the competitive world of fashion and sportswear, the right casting can make all the difference. At MXM Casting, we specialise in aligning talent with brand ethos for leading names like JD Sports, ASOS, Nike, and Adidas. Discover how our expert casting services bring campaigns to life through diversity, authenticity, and dynamic representation.

Discover the latest trends in casting for fintech brands. From leveraging real stories to emphasising diversity and authenticity, learn how MXM Casting connects fintech companies like Revolut, Monzo, and Klarna with the perfect talent to elevate their campaigns.

Casting commercials in the UK requires a blend of expertise and creativity. Andy Betts, owner of MXM Casting in London, shares his insights into street casting real people and selecting professional actors. Discover the importance of diversity, the steps in the casting process, and how to choose the right casting director to bring your vision to life.

Explore the captivating world of casting directors in 2024, focusing on their crucial role in the UK's film and commercial industry. Discover how these professionals shape narratives by perfectly matching actors to roles, leveraging technology and deep industry insights to enhance both cinematic and commercial storytelling.

Casting for Commercials: Trends, Tips, and Techniques