IS BRITISH TV BROKEN?
Why the TV Industry is Facing a Decline
In 2023, the UK TV industry is bracing for a significant downturn. TV advertising is expected to decline by over 10% in the first quarter and around 5% overall in the year. This decline is part of a broader trend where TV’s share of display advertising is decreasing in favor of online advertising.
What's Causing the Shift
The shift is partly attributed to the recession that began in the second half of 2022, which is expected to be mild yet pervasivE. This economic downturn is impacting various sectors differently, with online advertising growing while traditional formats like TV advertising decline. Notably, video-on-demand advertising is one area within TV that is expected to grow, indicating a shift in the nature of TV advertising.
Navigating Through the Troubles
Despite the challenges, there's a silver lining. Experts suggest that the focus is now shifting more towards video in advertising. Advertisers are leaning towards video formats, which are seen as more effective, even as traditional TV advertising faces a downturn.
Opportunities in Other Sectors
The cinema sector is experiencing a gradual recovery, though it remains vulnerable to market shock. Radio advertising is seeing growth due to its ability to quickly adapt and accommodate advertising needs without significant price inflation.
Finding Support and Solutions
For professionals in the TV industry, staying informed about these trends is crucial. Understanding the shift towards online and video advertising can help in adapting strategies accordingly.
Exploring Alternative Avenues - Diversifying into growing sectors like online advertising, video-on-demand, and even radio can offer new opportunities. For those in creative roles, exploring digital content creation and online platforms can be a fruitful direction.
Networking within the industry and participating in discussions can provide support and insights into navigating these changes. Joining industry-specific forums and attending webinars can be beneficial.
Consider using online resources and training programs to develop skills that are in demand, such as digital content creation, video production, and online marketing.
LINKS TO HELP WITH FINANCIAL STRUGGLES
HELPFUL GRANTS FROM THE TV CHARITY
The Film and TV Charity: This organization offers various types of support for freelancers in the film, TV, and cinema industry. They provide information on benefits you may be entitled to and grants you can apply for, including work-related benefits, support with housing costs, and benefits for those sick, disabled, or caring for someone. They also offer immediate support to manage urgent financial needs with grants usually up to £750.
GET FUNDING AND SUPPORT FROM THE BFI
The BFI offers a range of funding opportunities, including development and production funding for film and TV projects, support for emerging filmmakers, and funding to bring films to a wider UK audience. They also have the BFI NETWORK dedicated to discovering, developing, and funding new filmmakers. Additionally, the BFI Film Academy partners provide short and specialist courses for young people looking to build a career in the screen industries.
This website lists several funding sources for UK filmmakers, including the BFI Film Fund, Doc Society for documentary filmmakers, Whicker Awards focusing on debut feature film directors, Genera Films offering funding with no strings attached, the British Council with grants focusing on climate change, Film London with funding for debut feature films, and Film 4 for co-financing and developing feature films and shorts. They also mention ScreenSkills Bursary, WFTV Bursary and Mentorship, Creative Debuts Black Artist Grant, and The FLAMIN Fellowship
