MXM CONTENT - Stay up to date with the latest casting insights, industry news, and trends in film, TV, and advertising and learn more about casting.
MXM HUB
Outsourcing Casting for Advertising and TV Productions: A Strategic Advantage
Discover the strategic benefits of outsourcing casting in advertising and TV productions. Learn how access to expert talent, cost efficiency, and advanced technology can elevate your media projects
Breaking into Reality TV: Insider Tips from a Casting Producer
Discover the secrets to getting cast on reality TV with expert insights from casting producer Andy Betts. Learn about the X-factor, brand building, and essential steps to stand out in auditions. Read now for your guide to TV success!
Navigating the Shift: Ad Blockers and the New Adverse Audience in Digital Advertising
Explore the evolving landscape of digital advertising, understand the rise of ad blockers, and discover innovative strategies for creating ads that resonate with today's audience. Learn how to engage users ethically and effectively in the age of ad aversion.
Casting Opportunities in the UK in 2023: A Comprehensive Guide
Discover the latest casting opportunities in the UK for 2023. Explore our comprehensive guide covering why the UK is a prime location, what opportunities are available in TV, film, theatre, and online, and how to access them. Ideal for aspiring actors and industry professionals.
IS BRITISH TV BROKEN?
IN 2023, THE UK TV INDUSTRY IS BRACING FOR A SIGNIFICANT DOWNTURN. TV ADVERTISING IS EXPECTED TO DECLINE BY OVER 10% IN THE FIRST QUARTER AND AROUND 5% OVERALL IN THE YEAR. THIS DECLINE IS PART OF A BROADER TREND WHERE TV’S SHARE OF DISPLAY ADVERTISING IS DECREASING IN FAVOR OF ONLINE ADVERTISING.