AI is transforming video production with lifelike digital actors and automated editing, raising questions about the future of human talent. Learn how to navigate the challenges and opportunities of AI in the creative industry and the importance of unions in safeguarding jobs and creativity

In the competitive world of fashion and sportswear, the right casting can make all the difference. At MXM Casting, we specialise in aligning talent with brand ethos for leading names like JD Sports, ASOS, Nike, and Adidas. Discover how our expert casting services bring campaigns to life through diversity, authenticity, and dynamic representation.

Discover the latest trends in casting for fintech brands. From leveraging real stories to emphasising diversity and authenticity, learn how MXM Casting connects fintech companies like Revolut, Monzo, and Klarna with the perfect talent to elevate their campaigns.

Casting commercials in the UK requires a blend of expertise and creativity. Andy Betts, owner of MXM Casting in London, shares his insights into street casting real people and selecting professional actors. Discover the importance of diversity, the steps in the casting process, and how to choose the right casting director to bring your vision to life.

Explore the captivating world of casting directors in 2024, focusing on their crucial role in the UK's film and commercial industry. Discover how these professionals shape narratives by perfectly matching actors to roles, leveraging technology and deep industry insights to enhance both cinematic and commercial storytelling.

Casting for Commercials: Trends, Tips, and Techniques

Discover the strategic benefits of outsourcing casting in advertising and TV productions. Learn how access to expert talent, cost efficiency, and advanced technology can elevate your media projects

Discover the secrets to getting cast on reality TV with expert insights from casting producer Andy Betts. Learn about the X-factor, brand building, and essential steps to stand out in auditions. Read now for your guide to TV success!

Explore the evolving landscape of digital advertising, understand the rise of ad blockers, and discover innovative strategies for creating ads that resonate with today's audience. Learn how to engage users ethically and effectively in the age of ad aversion.

Discover the latest casting opportunities in the UK for 2023. Explore our comprehensive guide covering why the UK is a prime location, what opportunities are available in TV, film, theatre, and online, and how to access them. Ideal for aspiring actors and industry professionals.

IN 2023, THE UK TV INDUSTRY IS BRACING FOR A SIGNIFICANT DOWNTURN. TV ADVERTISING IS EXPECTED TO DECLINE BY OVER 10% IN THE FIRST QUARTER AND AROUND 5% OVERALL IN THE YEAR. THIS DECLINE IS PART OF A BROADER TREND WHERE TV’S SHARE OF DISPLAY ADVERTISING IS DECREASING IN FAVOR OF ONLINE ADVERTISING.